BRAND’S Genuine Bird’s Nest’ Reiterates its Number 1 Top Market Share And Launch Romantic Campaign,

BRAND’S Genuine Bird’s Nest’ Reiterates its Number 1 Top Market Share And Launch Romantic Campaign, ‘Take Care of Your Special One Everyday with BRAND’S Genuine Bird’s Nest’ for the coming Valentine day


‘BRAND’S Genuine Bird’s Nest’ -- the leader in the genuine bird’s nest market with top 61% market share according to the Nielsen (Thailand) Company’s report-- announced to invest more marketing activities this year to emphasize the image of premium quality product for love and care. Released in the previous quarter, the latest New Formula of BRAND’S Genuine Bird’s Nest, special with a larger amount of high quality bird’s nest only collected from natural cave, gained a huge success from the exclusive couple, Aom (Phiyada) & Art (Sara), introduced as the BRAND’s Love Ambassador. To celebrate the coming Valentine’s month, the brand new romantic campaign, ‘Take Care of Your Special One Everyday with BRAND’S Genuine Bird’s Nest’, will be launched to represent the priceless love and care product given to the one you love.

Tul Wongsuphasawat, General Manager (Marketing & Business Management) of Cerebos (Thailand) Ltd., revealed the 2010 marketing policies for BRAND’S Genuine Bird’s Nest that, the apparent success in strengthening the image of BRAND’S Bird’s Nest, has been proving that we are truly considered the love and care representative for your special person. Our image was well represented by such lovely BRAND’S Love Ambassador like ‘Pat (Suthasinee Puthinan) and Mark Gary Rodriques’. Meanwhile the latest couple for October 2009, ‘Aom (Piyada) & Art (Sara Jutharattanakun), also perfectly built the image of ‘BRAND’S Genuine Bird Nest, the Fulfillment of Love’. Introduced to the market recently, the newly invented ‘New Revised Formula of BRAND’S Genuine Bird Nest’ is made merely from 100% pure bird's nest from natural cave by which the advanced ‘Genuine Bird’s Nest Test Machine’ guaranteed their finest grade. The nutritious beverage contains a larger amount of bird’s nest meat comparing to other’s products and is produced along 149 effective manufacturing and quality control procedures to ensure the premium product.

According this outstanding strength, ‘BRAND’S Genuine Bird’s Nest’ has been widely accepted leading to achieve a majority market share in the bird’s nest beverage since 1988. As usual, the Nielsen (Thailand) Company Ltd., conducted the distribution channel research on bird’s nest beverage market in September 2009 and reported that ‘BRAND’S Genuine Bird’s Nest’ remained the market leader of the bird’s nest beverage. The market share hit 61% of Bt 2,500,000,000 market value and is increasing by every distribution channel. Being successful as the market leader, ‘BRAND’S Genuine Bird’s Nest’, keeps endeavoring to do the research and development to fulfill the customer’s lifestyle and need.

The emotional marketing is yet employed in the first quarter of 2010 by which the new campaign, ‘Take Care of Your Special One Everyday with BRAND’S Genuine Bird’s Nest’, launched to emphasize ‘BRAND’S Genuine Bird’s Nest’ as a precious present not only offered for special occasion but in regular life. The new selling point targets more specifically at young working couple to buy ‘BRAND’S Bird’s Nest for the Valentine’s present and provides another occasion for our loyal customers to show their love and care.

To build a wide recognition of the campaign, the marketing activities are budgeted for Bt 40,000,000 during the Valentine’s Festival including launching the fresh TV ad, ‘Take Care of Your Special One Everyday with BRAND’S Genuine Bird’s Nest’, starred by BRAND’S Love Ambassador--Aom (Piyada) & Art (Sara Jutharattanakun). The story features their marriage life after the sweet wedding describing that their love does not become less and less. Instead, they share more and more love and care by fulfilling their love life everyday with the ‘New Revised Formula of BRAND’S Genuine Bird’s Nest’. The TV ad will be broadcast nationwide on this 4th February.

“For the festival of love this year, we organize 360?advertising and public relations strategies in both above the line and below the line media, especially the television, radio, publications and out of home media, in order to stimulate the marketplace and emphasize the image of ‘BRAND’S Genuine Bird’s Nest’ as the precious present to fulfill and express more love and care to your special person” said Tul.