Wednesday, August 26, 2009

Health Impact more focused on marketing events

       Health Impact, a supplementaryfood manufacturer, has set aside 30 per cent of its estimated sales of Bt360 million this year for marketฌing, with an increased focus on events and nonmass media.
       Marketing director Kannika Ekkasak yesterday said the market value for supplementary food for health purposes in the first half of the year had increased by 10 per cent from the same period last year, while supplementary food for beauty purposes had grown at a slower rate due to the tough economic climate.
       "Health Impact, which is a small manufacturer of supplementary foods, has seen room for growth in the health segment this year," she said.
       The company yesterday launched an innovative supplementary calciฌumbased food product under the Solucal brand to serve healthconฌscious customers.
       This follows the success of the company's CalG, aimed at enrichฌing joints and launched a few years ago.
       Solucal is different from products already on the market, as it contains collagen in order to absorb the calฌcium more easily, said Kannika.
       Health Impact targets Bt20 milฌlion in revenue from Solucal this year, acquiring a 5percent share of the calciumbased supplementaryfood market, which is valued at Bt400 million.
       Besides supplementary foods, the company makes healthcare products such as mattresses and cosmetics.
       It generated revenue of Bt300 million last year, of which 40 per cent was contributed by suppleฌmentary foods, 30 per cent by cosฌmetics and the remaining 30 per cent by other healthcare products and the export market. The compaฌny expects revenue to grow by 20 per cent this year.
       "Revenue in the first half of the year increased roughly 20 per cent from the same period last year. The support factor is that this year we have expanded our distribution channels to modern trade stores.
       Last year, we sold our supplemenฌtary products through drugstores and hospitals only.
       "We can say that we have had no impact from the economic slowฌdown and are very confident that our revenue this year will grow as we expect," Kannika said.

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